01 — Release
Release
The record is finished. Now it has to get out.
We prepare the release, the metadata and the codes it needs, get the music onto streaming platforms, prepare what the media need and take care of making the CD, vinyl or merch.
The path to a release
- 01
Prepare
Everything the record needs before it can leave the studio.
Which codes a release needs depends on the release and how it's distributed — we walk you through the exact process during the project.
Release setup
- Release planning
- Release date & schedule
- Versions of the release
- Pre-release checks
Codes & metadata
- EAN / UPC
- ISRC
- Artist, release & track metadata
- Credits
- Explicit-content flags
Artwork
- Platform requirements
- Artwork for streaming
- Barcode on physical artwork
- 02
Distribute
The release, delivered to the platforms people actually listen on.
Delivery runs through established distribution partners; Discomort manages the release process for you. Editorial playlists are the platforms' decision — nobody can promise them.
Platforms
- Spotify
- Apple Music
- YouTube Music
- Amazon Music
- Deezer
- TIDAL
- Other supported platforms
Delivery
- Upload & delivery
- Delivery status
- Release links
- Smart link / release page
- 03
Manufacture
CD, vinyl and merch, made with the right manufacturers.
Discomort doesn't own a CD plant, a pressing plant or a merch print shop — production is coordinated with manufacturers.
CD
- CD manufacturing
- Duplication or replication, by quantity
- Booklet
- Inlay & packaging
- Print-ready artwork & data
- Quantities & delivery
Vinyl
- Pressing coordination
- Format & specification
- Sleeve & label artwork
- Manufacturing data
- Test pressing, where applicable
- Production & delivery
Merch
- Merch design preparation
- Manufacturing coordination
- Quantities & delivery
- Stock for the web shop & shows
Physical manufacturing: Marketing & Printing solutions, s.r.o. (Martin) — an external production partner.
Selling it: Web / Digital - 04
Communicate
The story, the materials and the people who should see them.
We prepare the release properly and put it in front of relevant media. Coverage, reviews and interviews are always the outlet's decision.
Materials
- Press release
- Artist biography
- Release story
- Album / single description
- EPK / press kit
- Press photos & artwork assets
- Credits & release information
Media
- Media contact
- Email to journalists
- Sending the press release
- Media outreach
- Interview & feature materials
Press room
- Release information & tracklist
- Artwork & promo photos
- Credits & links
- Downloads & contact
- Private listening, where set up
- 05
Launch
Everything meets on the release date.
Release day
- Web
- Social
- Campaign
- Live
What it involves
- Release page & artist website
- Merch in the web shop
- Social assets
- Release communication
- Campaign coordination
- Release show
One release. One process.
A release isn't a list of services. The parts connect — from the master to the release show — and one team keeps them together.
- 01MasterFinal audioCreate
- 02IdentityArtwork · Photography · VideoCreate
- 03Release setupMetadata · ISRC · EAN/UPCRelease
- 04DigitalSpotify · Apple Music · YouTube MusicRelease
- 05PhysicalCD · Vinyl · MerchRelease
- 06PressPress release · EPK · MediaRelease
- 07WebRelease page · Website · E-shop · Press roomCreate
- 08PromoSocial assets · Communication · CampaignRelease
- 09LiveRelease show · Venue · Production · TicketsLive
In practice
Libertas Populi by King of Synthos — from the recording to the stage, with Discomort across the whole chain. The release page shows what was actually done.
Come with a finished master — or earlier.
Release a record